Selected work.
Real outcomes.

Overview

Fuel Sports Marketing manages the brand Parimatch in India, delivering end-to-end marketing strategy, sponsorship deals, influencer activations and campaign execution. We also help the brand with various deals in Bangladesh.

We helped Parimatch grow into a Top 3 iGaming player in India, with high-impact sponsorships such as the Sunrisers Eastern Cape (SA20), ISL and PKL, and the onboarding of sports icons like Sunil Narine, Nicholas Pooran and Ritu Phogat.

Overview

As their mandated agency, we provide full-spectrum services including annual strategic planning, property identification, negotiation and deal-making, ambassador and influencer partnerships, OTT integrations and media buying.

Our efforts have driven the brand into the Top 10 brands in India's iGaming space — anchored by major partnerships like Telugu Indian Idol (OTT), Harbhajan Singh (Brand Ambassador), and continuous integrations with cricket tournaments and digital influencers.

Property

Title sponsorship of Sunrisers Eastern Cape in the SA20 2025 League, secured for Parimatch. A flagship deal designed to strengthen the brand's global cricket positioning and connect with international cricket audiences.

Other team & league deals delivered

ISL · Parimatch News — Multi-year deal for national visibility via India's top football league.
PKL · Parimatch News — Strategic entry into India's fast-growing kabaddi ecosystem, expanding into core Hindi and southern markets.
TNPL · Parimatch Sports — Regional cricket activation to engage Tamil Nadu and Tier 2/3 fans.

Highlights

Nicholas Pooran · Parimatch — Multi-year global brand ambassador deal; boosted engagement across India & West Indies during peak cricket seasons.

Sunil Narine · Parimatch — Multi-year deal strengthening Caribbean & IPL (KKR) fan connection.

Harbhajan Singh · 10CRIC — First major Indian cricket icon to endorse 10CRIC; built brand credibility among Indian bettors.

Andre Russell · Mostbet — Brand ambassador deal positioning MostBet as a premium betting brand in India.

Divine · Parimatch — Bold integration of a top Indian hip-hop artist; brand anthem launch amplifying youth positioning.

Kajal Aggarwal · Parimatch — Featured South Indian superstar in a high-reach ATL and digital campaign, reinforcing brand credibility and regional expansion.

Selected integrations

Great Indian Cricket Fan · Parimatch (Title Sponsor) — In-stream banners, product placements and clickable links. Crossed 7+ million views with a CTR of ~2.5% — well above OTT benchmarks.

Sarkaar S04 · MostBet (Title Sponsor) — Show banners, in-challenge product placement, linkable overlays. ~6 million views across Telugu-speaking audiences. CTR ~3%.

Dance Ikon S02 · 9Winz (Title Sponsor) — Opening credits, on-screen overlays, integrated voting links. ~5 million views; CTR ~2.8%; boosted app installs and audience votes.

What we ran

Meet & Greet events with ambassadors Sunil Narine, Nicholas Pooran, Divine and others — curated, high-engagement, shareable moments. 300+ fans engaged, 1M+ organic impressions via UGC & reels.

VIP experiences including an all-expenses-paid Dubai trip for India vs Pakistan — end-to-end planning, travel, hospitality, gifting. 20+ VIPs hosted, 95% satisfaction.

Photoshoots & launch events with Kajal Aggarwal, Divine, Ritu Phogat and others — 5+ large-scale shoots, 10M+ combined reach, covered by 50+ digital and news outlets.

FIFA World Cup 2022 TVCs · Bangladesh

The agency played a crucial role in securing a mega TVC deal in Bangladesh. Parimatch leveraged the global buzz of the FIFA World Cup to establish a strong brand presence in Bangladesh through a broadcast advertising campaign on T-Sports — the country's leading sports network.

Tri-Nation Cricket Series · TVCs in Bangladesh

Parimatch also activated a strategic media presence during the Tri-Nation Cricket Series featuring Bangladesh, New Zealand and Pakistan. Branded content featuring cricketers was produced to support the campaign — building substantial brand visibility during a marquee tournament.